Bluefin Fish Fetches Record Bid of $3.2m at Japanese Capital New Year Sale

A large bluefin tuna on display at a fish market auction
The winning bidder is a well-known face at the traditional sale.

A substantial bluefin tuna made headlines at the Toyosu fish market this Monday, garnering a record-breaking bid of 510.3 million yen ($3.2 million; £2.4m) during the venue's inaugural auction of the new year.

The successful bid for the 535-pound fish came from the company of a popular sushi restaurant group, which runs restaurants across the country and abroad.

"The first tuna brings a prosperous start," stated the company president, a notable bidder at the yearly new year's auction.

Known as the Tuna King, this entrepreneur is noted for placing high bids for premium bluefin tuna at these symbolic January auctions.

Bidding Surprise and Historic Precedent

After the auction, the winner informed reporters that he was "taken aback at the final price," stating, "I believed we would be able to buy it a little for less, but the price escalated in no time."

This most recent purchase exceeds his own record purchases:

  • He secured a tuna for 56.5 million yen away in 2012.
  • He paid 155 million yen in 2013.
  • In 2019, he purchased a tuna for 333.6 million yen ($2.1m).

Despite once remarking that he thought he "did too much," he has now gone on to shatter his own record another time.

An Annual Spectacle of Exorbitant Bids

The first auction at the Toyosu fish market is typically characterized by exorbitant prices. In the prior year, the initial tuna was purchased for 207 million yen by a different food company, which indicated the fish would be available at its restaurants throughout the country.

The frenetic activity at the fish market during these pre-sunrise auctions has become a major event in Tokyo. Monday's auction, which commenced around 05:00 local time, was no different.

Swift Service

The extremely valuable tuna was quickly processed for customers at the winner's sushi restaurants soon after the auction ended.

"I sense like I've begun the year in a positive way after eating something so fortune-bringing as the year gets underway," remarked one elated customer.

Justin Smith
Justin Smith

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